Roles

  • Marketing – 7 years
  • Sales Channel Management – 4 years
  • Account Management – 4 years
  • Administrative – 3 years

Marketing Background

  • Marketing Analysis – 6 years
  • Customer Definition & Needs Assessment – 6 years
  • Competitive Analysis – 4 years
  • Marketing Programs & Campaigns – 4 years
  • Positioning Strategies – 2 years
  • Cost Control & Budgeting – 2 years
  • Program Timeline Development – 2 years

Writing & Design

  • Sales Resources and Information Sheets – 6 years
  • Product Descriptions and Cutsheets – 5 years
  • Training Material and Presentations – 4 years
  • Newsletters – 3 years
  • Case Studies – 1 year
  • Press Releases – 1 year

EXPERIENCE

Account Manager – Performance POP

June 2017 to February 2018

Customer Relations Once a sale has been submitted, complete reigns of client communications is taken over in a helpful and professional manner, delivering news effectively and efficiently.

Production Relations Carrying the job through production, all questions are routed through me to find answers and fix situations. All departments follow detailed instructions I formulate with coordinating product spreadsheets and dropship lists.

Problem Fixes and Enhanced Selling Use creativity and forward thinking to provide the customer with alternate solutions to a need or vision that the company can produce.

Marketing & Communications Manager – Open Options

Dec 2015 – September 2016

Partner Relationship Building Coordinated with over 20 partnering companies to formulate mutually beneficial programs highlighting both party’s benefits to the customer simultaneously.

PR & Publications Effectively managed publications and PR through 10 press releases, 2 case studies, and numerous web posts.

Event Coordination Successfully coordinated travel, promotional orders, signage, catering, and promotion for 3 social events with up to 600+ attendees. Completed preparation for $30K booth for 2 headline tradeshows.

Sales Materials Developed and maintained sales material to aid in many product presentations, vertical market specializations and integration spotlighting.

Ad Campaigns Administered and designed 4 impressionable advertising campaigns through digital and print avenues.

Channel Manager – TruSmart Energy 

June 2012 – Oct 2015

Research and Presentations Developed and presented all training material, company updates, competitive analysis, sales analysis, and industry outlook.

Commercial Account Management Personally resolved all commercial and sales complaints diminishing commercial account losses by 60%.

Broker Management Negotiated and managed over 30 outside agent companies to best cater to the agency’s needs and resources.

Vendor Management Oversaw $2.2 million in annual transactions with payment vendors in over 400 locations. Expanded these relationships to include in-store enrollments, promotional events, and further collateral display.

Trade Show Coordination Scheduled and organized around 50 trade shows and promotional events that resulted in an average increase in sales of 36%.

Apartment Marketing Program Cultivated apartment referral campaign attributing to a 20% call increase over the course of a year.

Office Manager/ Business Development – Evolving Energy Systems 

Feb 2011 – June 2012

Created Excel Filing System Implemented a user-friendly Excel electronic filing system and paper storage method for all energy agreements and legal documents.

Flyer Design Designed flyers and information packets to present to potential clients outlining EES’s services.

Aided in Innovation Consulted in an innovative business partnering for groundbreaking technology in the renewal energy market.

EDUCATION

Bachelor’s Degree in Marketing | University of Texas at Tyler | December 2010

COMMUNITY

Dallas Fashions for Charity

Aug 2012 to Present

Physical & Digital Stage Designer and Backstage Coordinator for 2013 Ball.

Graphic Designer and Area Configuration Consultant for 2014 Ball.